Adapt is run by Josie Tucker and Richard Ashton. We run our own campaigns and communications in house. We work with different organisations on a commission basis, to help design, communicate and enable companies’ and organisations’ climate and sustainability related projects. Our visual communication work spans digital and physical design, copywriting, concepts, moving image, art installations, workshops and events.
Selected Videos: Nicer Tuesdays, British Council
Selected Features: Oatly, It's Nice That, Timeout, Elephant Magazine, The Evening Standard, Creative Boom
Adapt is a climate club and creative organisation, using design, humour and contemporary culture to communicate climate issues in a new way. We run Adapt in order to share knowledge, encourage action and build a community of motivated activists.
We are Josie Tucker and Richard Ashton, two creatives and climate activists. We were listed as one of the British Councils 10 emerging designers of 2019.
Selected Videos: Nicer Tuesdays, British Council
Selected Features: Oatly, It's Nice That, Timeout, Elephant Magazine, The Evening Standard, Creative Boom
This exhibtion launches the ongoing collaborative platform exploring the concept of protest garments for use in and out of direct action.
This first edition brings together 8 artists who have all created their own version of a Protest Scarf. Recognising the signals of football crowds and the language and uniform of football garments, this project takes inspiration from football fandom.
A scarf signifies what team a football fan supports. These scarves signify the side of social issues these artists are on. Alongside these art pieces, we have collaborated with Ecoknitware and Kniterate to produce two fundraising scarves on a strictly made-to-order basis, with 23% of the sale price going to Client Earth. The made-to-order scarves are produced with fully traceable and sustainable yarns.
A huge thank you to everyone who has given their time to this project!
Adapt: Richard Ashton and Josie Tucker
Shoot Director: Henry Dean
Director of Photography: Donny Johnson
Producer: Xiaoxuan Zhu
Assistant: Eve Mahoney
Location: Dulwich Hamlets Football Club
EcoKnitware Tim Walpole and Robert Ingemarsson
Kniterate – Jipke Lezwijn, Gerard Rubio and Triambak Saxena
Artists Involved:
Anke Sondi
Begoña Toledo
Carolina Lindberg
Emily Sear
Mia Rodney
Josie Tucker
Joycelyn Longdon
Richard Ashton
Models:
Johnny Kay (modelling Climate Justice scarf)
Quaz Qureshi (modelling Fuck Your CO2 scarf)
Nic Dawes (modelling Anke Sondi’s scarf)
Aisha Kacie (modelling Joycelyn Longdon’s scarf)
carf)